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Business Analytics

Business Analytics
Population sample
Business Analytics
Apply Fundamental Data Analysis to Real Business Problems

Business Analytics will help demystify data and strengthen your analytical skills. Beginning with basic descriptive statistics and progressing to regression analysis, you’ll implement analytical techniques in Excel and apply fundamental quantitative methods to real business problems—from performing A/B testing on a website to using sampling to check warehouse inventory.

Apply Now

What You'll Learn

Play an Introduction to Business Analtyics video
Play an Introduction to Business Analytics video
Go to Course Syllabus
  • Interpret data to inform business decisions
  • Recognize trends, detect outliers, and summarize data sets
  • Analyze relationships between variables
  • Develop and test hypotheses
  • Craft sound survey questions and draw conclusions from population samples
  • Implement regression analysis and other analytical techniques in Excel

About the Professor

Professor Jan Hammond - Business Analytics

Janice Hammond is the Jesse Philips Professor of Manufacturing and Senior Associate Dean for Culture and Community at Harvard Business School. She currently teaches Supply Chain Management in the MBA program and is program chair for the HBS Executive Education International Women’s Foundation and Women’s Leadership Programs. Her research focuses on speed and flexibility in manufacturing and logistics systems to respond to changing customer demand.

Who Will Benefit

Graduation Cap

College Students and Recent Graduates

Prepare for your next opportunity by learning how to apply basic statistics to real business problems.

School

Those Considering Graduate School

Strengthen your analytical skills before pursuing an MBA or other graduate program.

Briefcase

Mid-Career Professionals

Gain data literacy and hands-on practice interpreting data and implementing analyses in Excel.

Program Structure

Business Analytics consists of approximately 40 hours of material delivered over an eight-week period. You can complete the coursework on your own time while meeting regular deadlines.

January 2021
  • Length: 8 Weeks
  • Program Dates: 1/20/21 – 3/17/21
  • Cost: $1,600
  • Application Deadline: January 11
  • Detailed Calendar
  • Course Platform
  • Certificate Program
Apply Now
March 2021
  • Length: 8 Weeks
  • Program Dates: 3/24/21 – 5/19/21
  • Cost: $1,600
  • Application Deadline: March 15
  • Course Platform
  • Certificate Program
Apply Now

This course is also part of our three-course Credential of Readiness (CORe) program—consisting of Business Analytics, Economics for Managers, and Financial Accounting—available for $2,250.

Interested in mastering business essentials in CORe?

Learn More

Note: Participants that enroll in the Business Analytics course are not eligible to enroll in the CORe program. And if enrolling in the CORe program, participants are not eligible to enroll separately in the Business Analytics course.

Syllabus

Business Analytics introduces quantitative methods used to analyze data and make better management decisions. This course is not based on rote memorization of equations or facts, but focuses on honing your understanding of key concepts, your managerial judgment, and your ability to apply course concepts to real business problems.

Learning requirements: In order to earn a Certificate of Completion, participants must thoughtfully complete all 5 modules, including satisfactory completion of associated quizzes, by stated deadlines.

Download Syllabus

Modules Case Studies Takeaways Key Exercises
Module 1: Describing and Summarizing Data
  • N/A
  • Recognize trends in data and detect outliers
  • Summarize data sets concisely
  • Analyze relationships between variables
  • Create visual representations of data in Excel
  • Define and calculate descriptive statistics
  • Create scatter plots and calculate the correlation coefficient
  • Quiz
Module 2: Sampling and Estimation
  • Amazon
  • Create representative samples and draw conclusions about the larger population
  • Craft sound survey questions
  • Calculate sample statistics and apply the properties of the normal distribution
  • Calculate confidence intervals to estimate the accuracy of statistics
  • Quiz
Module 3: Hypothesis Testing
  • Amazon
  • Quantify the evidence in favor of or against your hypothesis in order to make managerial decisions
  • Develop and test hypotheses in Excel to assess the impact of changes on an entire population or estimate differences between populations
  • Interpret the results of a series of website A/B tests
  • Quiz
Module 4: Single Variable Linear Regression
  • Walt Disney Studios
  • Analyze the relationship between two variables and develop forecasts for values outside the data set
  • Identify the best fit line for a data set and interpret its equation through an analysis of housing data
  • Perform a regression analysis of box office and home video sales using Excel and interpret the output
  • Quiz
Module 5: Multiple Regression
  • Caesars Entertainment
  • Identify relationships among three or more variables to improve understanding of data and provide better forecasts
  • Estimate the relative predictive power of different combinations of variables by performing and interpreting a multiple variable regression analysis using Excel
  • Apply multiple regression analysis to a staffing challenge faced by a hotel
  • Expand the range of your analysis by using dummy and lagged variables
  • Quiz

The HBS Online Advantage

Play an Introduction to the HBS Online Platform video
Play an Introduction to the HBS Online Platform video
  • World-class faculty
  • Edge-of-your-seat online learning
  • Global peer collaboration and networking
  • Real-world, case-based learning

Harvard Business School Online offers a unique and highly engaging way to learn vital business concepts. Immerse yourself in real challenges faced by business leaders across a variety of industries—from how to accurately predict home video sales based on box office performance to forecasting staffing needs for a hotel front desk. You’ll wrestle with the same issues and imperfect information, while problem-solving and interacting with fellow learners from around the world.

Play students explain their experience taking Business Analytics video
Play students explain their experience taking Business Analytics video

Stories from Our Learners

  • I am applying concepts from the Business Analytics course in my current venture. From designing surveys to hypothesis testing, every aspect of data collection and analysis informs our customer validation process.
    Yefei Jin,
    CEO and Founder of LessonPick
  • The way Business Analytics blended numbers with the impact on business forecasting and improvement of business processes was simply amazing. The real-life cases from different spheres made the learning more insightful. The subject further helped affirm the power of data/numbers in analyzing and forecasting about a particular business initiative.
    Ankur Dhanuka,
    Business Development at Indian Oil Corporation, Ltd.


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Sign up to receive additional information about this course. Find out what other learners are doing with the skills they gained, and evaluate if this course is the right fit for you.

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Frequently Asked Questions

Do I have to log in at a set time? How does the grading process work? At this point, you probably have a few questions, and we’ve got answers.

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Enrollment Eligibility

Our easy online application is free, and no special documentation is required. All applicants must be at least 18 years of age, proficient in English, and committed to learning and engaging with fellow participants throughout the course. We confirm enrollment eligibility within one week of your application.

Apply Now

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Business Analytics Certificate of Completion from HBS Online
Earn Your Certificate

Enroll today in Harvard Business School Online's Business Analytics course.

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Courses

  • CORe
  • Alternative Investments
  • Business Analytics
  • Data Science Ready
  • Disruptive Strategy
  • Economics for Managers
  • Entrepreneurship Essentials
  • Financial Accounting
  • Global Business
  • Leadership Principles
  • Leading with Finance
  • Management Essentials
  • Negotiation Mastery
  • Sustainable Business Strategy

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Connect with us Online

Sign up for News & Announcements

News

  • How to Prepare Financially for an Economic Recession
  • Mini-courses pave the way to a full MBA
  • New Dean of Harvard Business School Online Aims for Modular Courses, More Diversity
  • HBS Online Will Keep Changing The Game. Here’s How.

Courses

  • CORe
  • Alternative Investments
  • Business Analytics
  • Data Science Ready
  • Disruptive Strategy
  • Economics for Managers
  • Entrepreneurship Essentials
  • Financial Accounting
  • Global Business
  • Leadership Principles
  • Leading with Finance
  • Management Essentials
  • Negotiation Mastery
  • Sustainable Business Strategy

Quick Links

  • Frequently Asked Questions
  • Contact Us
  • Apply Now

Connect with us Online


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