Business Insights

After a 22-year career in government, David Luna decided to start his own global consultancy. It was then that he turned to HBS Online to learn how to harness innovation, position his business for growth, and add value for his clients. [...]

User interviews are an important tool that entrepreneurs, product managers, and other business professionals can use to understand customers. Here are seven questions to ask during a customer interview to gather as much insight as possible. [...]

The jobs to be done framework is a powerful tool businesses can use to better understand how and why customers make buying decisions. Here's a primer on the jobs to be done framework, along with a discussion about how the coronavirus has brought the theory front of mind for many businesses. [...]

What drives consumers to purchase and use certain products and services over others? Here's a look at four real-world examples of Harvard Business School Professor Clayton Christensen’s jobs to be done theory in action. [...]

The world is filled with aspiring entrepreneurs—people who believe they have what it takes to launch a company and build it into a profitable business. While anyone can start a business, not everyone will succeed. Here’s what it takes to be an entrepreneur. [...]