Business Insights

Profit margin is a direct measure of how much profit your business has generated during a reporting period. As such, it’s a financial metric that many business leaders focus their efforts on improving. Here's an overview of what profit margin is and how it’s calculated, along with a look at how you can use a value-based pricing strategy to improve your company’s profitability. [...]

Whether you’re a professional responsible for determining your company's pricing strategy or an entrepreneur on the verge of launching a product or service, it’s vital to understand how much your customers are willing to pay. Here's an overview of the willingness to pay concept, along with strategies you can use to estimate this crucial metric. [...]

If you want to improve your strategic thinking skills, the good news is that with the right mindset and practice, you can. Here are four ways to improve your strategy skills so the next time you’re involved in a strategic planning meeting, you can ensure your contributions are noticed. [...]

Innovation is one of the most powerful tools a business can wield in today’s ever-changing market. Here's a collection of resources that can help you learn about and harness innovation. [...]

By understanding your customers’ needs and the jobs they hire your products or services to perform, it’s possible to not just avoid disruption, but drive innovation within your organization and industry. Here are the three most common types of customer needs you should be aware of. [...]